A STUDY ON DIGITAL MARKETING WITH RESPECT TO FLIPKART

A study on Digital marketing - A case study with special reference to Flipkart.

Introduction to digital marketing

Digital marketing is a huge term it includes a lot of techniques for promoting the product. It uses internet to promote the product electronic gadgets are the main ones to use it them they are mobiles computers extend to that  Tv’s  and ratios. Digital marketing differs from other marketing tools it is  more measured and targeted it includes the raft of internet marketing techniques they are known as search engine optimization (SEO), search engine marketing (SEM) and link building.

Objectives:

·       Benefiting the customers.

·       Engaging customers

·       It reaches mass audience by using by using digital marketing.

·       Building marketable conversation

·       Distributing faster way.

OVERVIEW ABOUT FLIPKART:

Ø  Flipkart was stated by two IIT graduates in 2007 who were originally working with amazon later on they went on to start a new company called Flipkart it is India’s original e-commerce website.

Ø  Initially they were selling only mobile phones but later on they started to sell other items. In 2010 they main function this site that COD which increased the faith of customers made to increase the sells also.

Ø  This website business was started with amount of 4lk at it was difficult for them to run the business because faith of Indian people.

Ø  First two years they were only selling books they were having two dealers in Bangalore those dealers were used delivery on behalf them.

Ø  After the years of work the company started to grow well in the market then they opened own warehouses as it started to get more investment.

Ø  It firstly opened its warehouse in Bangalore and later on opened warehouses in Delhi and so on.

Ø  Flipkart’s half of the income came from selling the books it was able to sell the books Both offline and offline it was holding 80% shares it was running very successfully those days.

Ø  Flipkart had a revenue of 4cr in F Y  -2009,  20 crore , 2010 75cr in 2011.

 Analysis of Flipkart.com business model:

1)     They always provide great customer service.

2)     Flipkart web site is easy to use and easy to access.

3)     They started to sell the products for cash on delivery option.

4)     It was able to retain the customers

5)     The investment in social platforms made them to achieve big.

The turning point in Flipkart phase is usage of digital marketing, Flipkart has been mostly marked by word of mouth advertising customer satisfaction has been the best marketing medium for them. The company has build has brand name they just have to maintain and enhance the same. It  needs to keep introducing more products adapting to the changing needs of the customer with time.

 The company is currently valued at around I billion dollars 5000 cr . more importantly Flipkart has been ushered in the e-commerce era in india.

The future of digital marketing  

Flipkart CEO Sachin Bansal’s mantras to all the building entrepreneurs vying to build a product company:

1)    Continuously innovate the product.

2)    Be very focused on consumers

3)    Build amazing experience for the customers.

·       Shift from tactical SEO to SEO strategy : In 2014 with launch of humming bird update from Google search engine behaviour changed and search engine algorithm improved for better.

·       Key performance indicators and return on investment

·       Viral video marketing

·       mobile marketing

·       Localization

·       Personalization

·       Content marketing

·       Humanization of digital marketing

·       Rise of social media marketing in India

·       Conversion rate optimization and testing

·       Innovation in online payment system

·       Ad micro Targeting and Re- Targeting

·       Online and social customer relationship management

Conclusion:

                        Now a day digital marketing place a very important role in our country. Where it is a new dimension in advertising field. It has a best career opportunity for almost all the people, even if you are a budding entrepreneur planning a new career or a business man bored of existing career and looking to give some direction to the existing career. Adding digital marketing to your career but also help to improve existing business.