Ø Vision: to become one of the best top 5 decorative coating companies in the world.
Ø It is now the top most decorative company in India.
Ø Forbes global magazine USA ranked Asian paints among the best small companies in the world 2002 and best under billion award to the company.
Ø Business today in 2001 ranked Asian paints as ninth best employer.
Ø According to economic times in 2000 ranked Asian paints as the 4th admired company across industries in India.
Ø It also won the prestigious Economic Times-Harvard business school association of India award.
Ø The major decisions taken by the company which helped to achieve the set goals were:
ü It focused more on Consumer
ü It provided wide range of products to its customers
ü It has international tie ups to keep abreast of world technology and to protect its competitive edge.
ü It used latest technology to manufacture products
ü The company places strong emphasis on its own house R&D.
ü The company boasts of state-of-the-art manufacturing plants at different places.
ü It is environmental friendly.
Further decisions that the company may consider are:
ü More focus on industrial paints, especially the automotive paints division
ü Manage the chemicals business more efficiently
ü Better marketing strategies to adopt top line growth in international operations
ü Reduce the input costs of production
ü Consolidate on the ‘colour world’ and ‘home solutions’ initiatives to consolidate the leadership position in decorative paints segment.
In order to increase profit and increase its market, the Asian paints should follow the above decisions.
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