Analysis on digital marketing with special reference to Flipkart

A study on Digital marketing - A case study with special reference to Flipkart.

Introduction to digital marketing

Digital marketing is a huge term it includes a lot of techniques for promoting the product. It uses internet to promote the product electronic gadgets are the main ones to use it them they are mobiles computers extend to that  Tv’s  and ratios. Digital marketing differs from other marketing tools it is  more measured and targeted it includes the raft of internet marketing techniques they are known as search engine optimization (SEO), search engine marketing (SEM) and link building.

Objectives:

·       Benefiting the customers.

·       Engaging customers

·       It reaches mass audience by using by using digital marketing.

·       Building marketable conversation

·       Distributing faster way.

OVERVIEW ABOUT FLIPKART:

Ø  Flipkart was stated by two IIT graduates in 2007 who were originally working with amazon later on they went on to start a new company called Flipkart it is India’s original e-commerce website.

Ø  Initially they were selling only mobile phones but later on they started to sell other items. In 2010 they main function this site that COD which increased the faith of customers made to increase the sells also.

Ø  This website business was started with amount of 4lk at it was difficult for them to run the business because faith of Indian people.

Ø  First two years they were only selling books they were having two dealers in Bangalore those dealers were used delivery on behalf them.

Ø  After the years of work the company started to grow well in the market then they opened own warehouses as it started to get more investment.

Ø  It firstly opened its warehouse in Bangalore and later on opened warehouses in Delhi and so on.

Ø  Flipkart’s half of the income came from selling the books it was able to sell the books Both offline and offline it was holding 80% shares it was running very successfully those days.

Ø  Flipkart had a revenue of 4cr in F Y  -2009,  20 crore , 2010 75cr in 2011.

 Analysis of Flipkart.com business model:

1)     They always provide great customer service.

2)     Flipkart web site is easy to use and easy to access.

3)     They started to sell the products for cash on delivery option.

4)     It was able to retain the customers

5)     The investment in social platforms made them to achieve big.

The turning point in Flipkart phase is usage of digital marketing, Flipkart has been mostly marked by word of mouth advertising customer satisfaction has been the best marketing medium for them. The company has build has brand name they just have to maintain and enhance the same. It  needs to keep introducing more products adapting to the changing needs of the customer with time.

 The company is currently valued at around I billion dollars 5000 cr . more importantly Flipkart has been ushered in the e-commerce era in india.

The future of digital marketing  

Flipkart CEO Sachin Bansal’s mantras to all the building entrepreneurs vying to build a product company:

1)    Continuously innovate the product.

2)    Be very focused on consumers

3)    Build amazing experience for the customers.

·       Shift from tactical SEO to SEO strategy : In 2014 with launch of humming bird update from Google search engine behaviour changed and search engine algorithm improved for better.

·       Key performance indicators and return on investment

·       Viral video marketing

·       mobile marketing

·       Localization

·       Personalization

·       Content marketing

·       Humanization of digital marketing

·       Rise of social media marketing in India

·       Conversion rate optimization and testing

·       Innovation in online payment system

·       Ad micro Targeting and Re- Targeting

·       Online and social customer relationship management

Conclusion:

                        Now a day digital marketing place a very important role in our country. Where it is a new dimension in advertising field. It has a best career opportunity for almost all the people, even if you are a budding entrepreneur planning a new career or a business man bored of existing career and looking to give some direction to the existing career. Adding digital marketing to your career but also help to improve existing business.

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Analysis on Opito

OPITO CASE STUDY:

CASE STUDY:

Ø Mainly focuses on skill, learning and workforce development for the industry.

Ø Safe and competent work force.

Ø Career Opportunities.

Ø Contributes direct tax annually in excess of 10 billion pounds.

Ø Offshore and onshore activities.

Ø There aare different sectors.

o   Primary sector: extracting raw materials

o   Skills: Specific abilities, attributes and techniques

o   Competencies: areas of activity in which a firm is particularly strong.

o   Management: organizing human and physical resources to achieve business aims and objectives.

Ø Management & Leadership: Employee motivation and identifying the employee’s area of skills.

Ø Area of skills: Drilling, Welding, Logistics, Sales, Sales and emergency planning.

Ø Promote STEM: Science, Technology, Engineering & Mathematics.

Ø Skills & Aptitudes of Employee:  Technical & Scientific skills,

·       Human skills,

·       Practical Skills.

Ø Learning supply chain: Management flow from point of origin to point of consumption. (Raw materials, work-in-progress, inventory, finished goods)

Ø Management elements: HENRI FAYOL- Role of a manager: Planning

§  Controlling

§  Co-coordinating

§  Commanding

§  Organizing

Ø Primary Motivator: FW TAYLOR- Scientific approach: More money paid in wages, more work done, but this theory did not work for long.

Ø Types of managers:

·       Theory x: -

·       Managers feel that workers are:

o   Lazy and dislike work,

o   Motivated by money,

o   Avoid responsibility.

Theory y: -

o   Enjoy work

o   Motivated by range of factors such as esteem.

o   Make their own decisions.

Ø Management style

o   Autocratic: managers who take decisions without         consultation or discussion

o   Democratic: managers who attempts to gain the opinions of others before making decisions

o   Paternalistic: Where decisions are intended to be in the best interest of the workforce.

Ø Maslow’s Hierarchy of Needs

§  Self-Actualization

§  Social Needs

§  Basic Needs

MAJOR PROBLEMS:

Ø They follow AUTOCRATIC MANAGEMENT STYLE.

Ø If unskilled employee is employed, there will be unsafe condition in offshore.

Ø Difficult to cope with managers of Theory X in the company.

Ø Cause health problems

Ø Highly inflammable (easily catches fire) air which may cause death.

Ø SUB PROBLEMS:

·       Managers can achieve their objectives through staff only.

·       Psychological reasons of employees: Some were working hard and some were not just because of their wages.

·       PATERNALISTIC STYLE: Where managers won’t ask employee for suggestions.

Ø PERSPECTIVE:

o   JOBS: UK supports half a billion jobs.

o   Learning supply chain: Stimulates the movement of the people within the industry.

o   Job Roles: Wide range of job roles, both Offshore and Onshore.

Ø BEST SOLUTION:

o   Diverse range of staff: To ensure safety and best solution.

o   Encouraging young people: To consider oil & gas industry as an exciting career option.

o   Adopt DEMOCRATIC STYLE: To involve employees before reaching a decision.

Ø LEARNINGS:

o   Partnership with different organizations supports the industry’s development.

o   Collective interest

o   Mode of decision making

o   Benefits to young employee: Like boosting confidence and problem solving skills which ultimately will help organization to grow.

o   Appropriate Management Style: To ensure safety and best solutions of diverse range of staff.

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Analysis on MTV case study

MTV CASE STUDY:

CASE FACTS:

Ø It started on August 1^st 1981- broadcast the Buggles “Video killed the Radio Star” to 2.1 million subscribers around the country.

Ø It was later interrupted by jockey commenting on video broadcasts.

Ø It has been named Fortune’s product of the year by the end of first year”

Ø It transformed pop culture from an aural to visual medium and made more exiting.

Ø Their vehicle MTV has endured and was not forgettable by everyone.

Ø Subscriber increased from 2.1 million to 233 million in 13 years.

Ø Credited for defining hip.

Ø There is a clear vision and mission followed by its managers.

Ø They made a clear decision that would be voice of young America. They did not want to grow old with their audience. They wanted the attention of young people.

Ø They created new channels to attract audience of different ages. Nickelodeon, Mtv and VH-1.

Ø They always hired younger generation and making change before the audience is ready for change.

Ø At MTV diversity of workplace refers not only race and gender but also personality traits.

Ø They made changes according to the generation and try to communicate in most direct way.

Ø Their mission is to serve audience.

Problems:

Ø The inaugural video they made was forgettable.

Ø Employees were forced to keep open minds.

Ø Too much diversification.

Ø They were no senior management present and all the employees were young people except for Kurt Loader (co-anchor- 47)

Ø Mainly focused on the 12-34 age.

Perspective:

Ø There are sets of goals and objectives.

Ø Restrictions of age groups were removed.

Ø Hiring were done in a more professional manner.

Ø They did not do the work they hired for.

Best Solution:

Ø Increase the targeted audience, they can get more number of subscriptions.

Ø Hire employees with experience in the respective field.

Learning:

Ø Diversity of workplace is must.

Ø Mission and Vision is to must for a successful business.

Ø Independence for the employees for nurturing their skills, abilities and creativity which will help the organization grow.

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SMALL NOTES ON ASIAN PAINTS

Ø Vision: to become one of the best top 5 decorative coating companies in the world.

Ø It is now the top most decorative company in India.

Ø Forbes global magazine USA ranked Asian paints among the best small companies in the world 2002 and best under billion award to the company.

Ø Business today in 2001 ranked Asian paints as ninth best employer.

Ø According to economic times in 2000 ranked Asian paints as the 4^th admired company across industries in India.

Ø It also won the prestigious Economic Times-Harvard business school association of India award.

Ø The major decisions taken by the company which helped to achieve the set goals were:

ü It focused more on Consumer

ü It provided wide range of products to its customers

ü It has international tie ups to keep abreast of world technology and to protect its competitive edge.

ü It used latest technology to manufacture products

ü The company places strong emphasis on its own house R&D.

ü The company boasts of state-of-the-art manufacturing plants at different places.

ü It is environmental friendly.

Further decisions that the company may consider are:

ü More focus on industrial paints, especially the automotive paints division

ü Manage the chemicals business more efficiently

ü Better marketing strategies to adopt top line growth in international operations

ü Reduce the input costs of production

ü Consolidate on the ‘colour world’ and ‘home solutions’ initiatives to consolidate the leadership position in decorative paints segment.

In order to increase profit and increase its market, the Asian paints should follow the above decisions.

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THE RAFALE JET AND ITS ADVANTAGES

THE RAFALE FIGHTER JET

With a finger countable originally made in Indian combat vehicles, Indian air force is dependent the foreign countries for its defense needs. During the COG report over the IAF suggested an immediate requirement of 42 squadrons for 2000 and 2012. Proposals were mad to government which had been sought out in 2011. The IAF declared RAFAL made by French gov., had met its criteria compared to the competitors F18/F16 (U.S made), Euro Fighter (made by UK / ITLY/ GERMAN/ SPAINISH), MIG – 35 (Russian made) and GRIPEN (SWEDESH made). There are many reasons listed why RAFALE is the best when compared with another existing.

The prominence of the RAFALE combat fighter jet was much discussed at various French interventions in to various international activities like MALI, AFGHAN, Fighting the ISIS etc., and eared a nickname for itself hunter (for the initial singer seater version RAFAL “C”). Its design and build quality was kept on upgradation from its first flight in 1990. It had replaced utility of 8 different fighter planes and it had proven better than any other of its competitors. It had 3 different varieties which were created for a specific combat zones. Single seater version, 2 seater version and naval utility Rafale-version.

The advantages of RAFALE Fighter jet are:

1.Ability to carry a total of 16tonns of payload for war and can be fit with a nuclear war head.

12.Requires a short run strip of less than 450mts. Advantageous for operating at hilly terrain regions.

1.   Fighter jet with a very high of agility, combined a delta wing with active close-coupled canard to maximize maneuverability. Operated even at higher altitudes with inbuilt oxygen generators.

2.   The aircraft is capable of withstanding from −3.6g to 9g.

3.   The Rafale is an aerodynamically unstable aircraft and uses digital fly-by-wire flight controls to artificially enforce and maintain stability.

4.   The wide speed control range. On a maximum speed, the jet can reach a speed twice that of sound. The aircraft's canards also act to reduce the minimum landing speed to 115 knots (213 km/h; 132 mph); while in flight, airspeeds as low as 15 knots (28 km/h; 17 mph).

5.   the Rafale was designed for a reduced radar cross-section (RCS) and infrared signature.

6.   In order to reduce the RCS, changes from the initial technology demonstrator include a reduction in the size of the tail-fin, fuselage reshaping, repositioning of the engine air inlets underneath the aircraft's wing, and the extensive use of composite materials and serrated patterns for the construction of the trailing edges of the wings and canards.

7.   70% of the Rafale surface area is made of composite material and designed to absorb the radar signature waves. Many such design features reduce the Rafale visibility.

8.   The Rafale features an integrated defensive-aids system named SPECTRA, which protects the aircraft against airborne and ground threats.

9.   Various methods of detection, jamming, and decoying have been incorporated, and the system has been designed to be highly re-programmable for addressing new threats and incorporating additional sub-systems in the future.

10.Built in with a radar system that has an ability to detect the enemy planes over a distance of 200Km.

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