Ø Vision:
to become one of the best top 5 decorative coating companies in the world.
Ø It
is now the top most decorative company in India.
Ø Forbes
global magazine USA ranked Asian paints among the best
small companies in the world 2002 and best under billion award to the company.
Ø Business
today in 2001 ranked Asian paints as ninth best employer.
Ø According
to economic times in 2000 ranked Asian paints as the 4th admired
company across industries in India.
Ø It
also won the prestigious Economic Times-Harvard business school association of
India award.
Ø The
major decisions taken by the company which helped to achieve the set goals
were:
ü It
focused more on Consumer
ü It
provided wide range of products to its customers
ü It
has international tie ups to keep abreast of world technology and to protect
its competitive edge.
ü It
used latest technology to manufacture products
ü The
company places strong emphasis on its own house R&D.
ü The
company boasts of state-of-the-art manufacturing plants at different
places.
ü It is
environmental friendly.
Further decisions that the
company may consider are:
ü More
focus on industrial paints, especially the automotive paints division
ü Manage
the chemicals business more efficiently
ü Better
marketing strategies to adopt top line growth in international operations
ü Reduce
the input costs of production
ü Consolidate
on the ‘colour world’ and ‘home solutions’ initiatives to consolidate the
leadership position in decorative paints segment.
In
order to increase profit and increase its market, the Asian paints should
follow the above decisions.
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